Customer Intelligence
Who is buying, who is returning, and where to grow customer value.
Loyalty members
42,180
+312 this week
Repeat rate
64%
+2.4 pts MoM
New customers today
248
Avg basket
₦33,300
+4.1%
Customer segments
Walk-in34%
Loyalty28%
Corporate12%
Pharmacy repeat16%
Weekend family10%
Customer retention trend
90-dayW1W2W3W4W5W6W7W8W9W10W11W12
Repeat % Loyalty active %
Loyalty tiers
Platinum3,374 · 8%
Gold9,280 · 22%
Silver14,341 · 34%
Bronze15,185 · 36%
Branch traffic today
Wuse 2GwarinpaApo
Promo response
Milo 10%Peak 5%Dettol BOGOCola bundle
Response rate (%)
Basket behavior
Basket size (avg items)
6.8
+0.3
Cross-category %
48%
+3 pts
Weekend uplift
1.42x
vs weekday
Pharmacy attach
22%
+6 pts
Top cohorts & opportunities
Walk-in shoppers
34% share · low retention — enroll into loyalty
Loyalty members
1.6x basket vs walk-in — grow gold tier
Corporate accounts
12 accounts · ₦48M MTD — expand credit terms
Pharmacy repeat
62% refill rate — SMS refill reminders
Weekend family
1.42x weekend uplift — bundle promos