Category Performance
Revenue share, growth, and branch-by-category matrix.
Top category
Groceries
₦14.2M · 32%
Fastest growing
Health
+22% WoW
Weakest
Toiletries
-4% WoW
Pharmacy · Apo
₦5.4M
79% of branch mix
Category mix
Groceries32%
Pharmacy16%
Beverages12%
Household Essentials9%
Personal Care8%
Category growth
GrocPharBeveHousPersBabyFrozSnacToilHeal
All categories
Groceries
₦14.2M
32% share+12%
Pharmacy
₦6.8M
16% share+18%
Beverages
₦5.2M
12% share+8%
Household Essentials
₦4.1M
9% share+4%
Personal Care
₦3.6M
8% share+6%
Baby Products
₦2.4M
5% share-2%
Frozen Foods
₦2.1M
5% share+10%
Snacks
₦1.8M
4% share+3%
Toiletries
₦1.4M
3% share-4%
Health & Wellness
₦1.2M
3% share+22%
Branch × Category matrix (₦k)
| Branch | Groceries | Pharmacy | Beverages | Household | Personal |
|---|---|---|---|---|---|
| Wuse 2 | 6,800 | 800 | 2,400 | 1,900 | 1,800 |
| Gwarinpa | 5,400 | 600 | 2,100 | 1,400 | 1,200 |
| Apo | 2,000 | 5,400 | 700 | 800 | 600 |
Weak category alerts
Toiletries · -4% WoW
Consider promo bundle at Gwarinpa
Baby Products · -2% WoW
Wuse 2 stock aging
Pharmacy highlight · Apo
Apo branch is 79% pharmacy-driven. Prescription refill uplift +18% MoM. Vitamin C top category driver this week.
Rx today
312
OTC
468
Refills
86