Category Performance

Revenue share, growth, and branch-by-category matrix.

Top category

Groceries

₦14.2M · 32%

Fastest growing

Health

+22% WoW

Weakest

Toiletries

-4% WoW

Pharmacy · Apo

₦5.4M

79% of branch mix

Category mix

Groceries32%

Pharmacy16%

Beverages12%

Household Essentials9%

Personal Care8%

Category growth

GrocPharBeveHousPersBabyFrozSnacToilHeal

All categories

Groceries

₦14.2M

32% share+12%

Pharmacy

₦6.8M

16% share+18%

Beverages

₦5.2M

12% share+8%

Household Essentials

₦4.1M

9% share+4%

Personal Care

₦3.6M

8% share+6%

Baby Products

₦2.4M

5% share-2%

Frozen Foods

₦2.1M

5% share+10%

Snacks

₦1.8M

4% share+3%

Toiletries

₦1.4M

3% share-4%

Health & Wellness

₦1.2M

3% share+22%

Branch × Category matrix (₦k)

Branch	Groceries	Pharmacy	Beverages	Household	Personal
Wuse 2	6,800	800	2,400	1,900	1,800
Gwarinpa	5,400	600	2,100	1,400	1,200
Apo	2,000	5,400	700	800	600

Weak category alerts

Toiletries · -4% WoW

Consider promo bundle at Gwarinpa

Baby Products · -2% WoW

Wuse 2 stock aging

Pharmacy highlight · Apo

Apo branch is 79% pharmacy-driven. Prescription refill uplift +18% MoM. Vitamin C top category driver this week.

Rx today

312

OTC

468

Refills

Operational workspace — what is happening

Category performance register

Month to date

Category	Revenue	Growth	Margin	Contribution	Stock health
Groceries	₦184M	+6%	18%	38%	91%
Beverages	₦96M	+9%	26%	20%	88%
Pharmacy	₦64M	+18%	31%	13%	94%
Fresh & bakery	₦58M	+4%	22%	12%	82%
Household	₦48M	-11%	20%	10%	78%
Personal care	₦34M	+2%	34%	7%	86%

Category signals

Live feed

Pharmacy outperformingToday
Third consecutive month above plan
Household decline deepensToday
-11% with stock health at 78%
Beverage promo effectiveThis week
+9% with a 1.8x ROI
Fresh waste elevatedThis week
Bakery waste at 4.2%
Category migrationThis month
Shoppers shifting from Household to Personal care

Category action queue

6 in queue

Household range review

Third month of decline

Open

Expand pharmacy space

Highest growth and margin

Open

Fresh waste reduction plan

Bakery focus

Open

Beverage promo extension

1.8x ROI

Open

Personal care assortment build

Margin leader

Open

Seasonal Q4 category plan

Planning cycle

Open

Analytics workspace — why is it happening

Category growth trajectory

7 periods

MonTueWedThuFriSatSun

Contribution mix

Groceries38%

Beverages20%

Pharmacy13%

Fresh12%

Household10%

Personal care7%

Margin contribution (₦m)

GrocBevPharmFreshHousePCare

Category ranking by growth (%)

Ranked

Pharmacy

Beverages

Groceries

Fresh & bakery

Personal care

Category by branch heat map

Heat map

	Groc	Bev	Pharm	Fresh	House	PCare
Wuse 2	92	84	62	78	54	66
Gwarinpa	78	72	48	64	46	58
Apo	46	40	96	32	28	44

Growth vs margin

Correlation

Cross-category influence

Comparative

Driver	Beneficiary	Lift	Direction
Groceries	Beverages	2.4	Positive
Pharmacy	Personal care	1.8	Positive
Household	Personal care	1.5	Weakening
Fresh	Bakery	3.0	Stable

Management workspace — exceptions & approvals

Exception centre

3 open

Household in sustained declineCategory Lead

-11% with the weakest stock health of any category at 78%.

Fresh waste above toleranceFresh Manager

Bakery waste of 4.2% against a 3% target.

Promo share risingTrading

27% of category revenue is now promotion-driven.

Pending approvals

Awaiting sign-off

Pharmacy space expansion
+20m² at Apo
Review
Household range reset
Delist 40 SKUs
Review
Beverage promo extension
4 more weeks
Review

Manager action queue

Assigned

Action	Owner	Due	Priority
Complete Household category review	Category Lead	This week	High
Implement bakery production planning	Fresh Manager	This week	Medium
Draft pharmacy expansion business case	Trading	Next week	Medium
Cap promo share at 25%	Trading	Next cycle	Low

Escalations

Routed upward

Household category viabilityEscalated

Requires board-level range decision this quarter.

Category space-allocation board

· Shelf metres against revenue

Scenario	Current m²	Revenue	₦/m²	Proposed m²	Expected revenue	Stock needed
Grocery	148	₦412M	₦2.78M	152	₦424M	+3.1k units
Beverages	96	₦268M	₦2.79M	104	₦292M	+4.4k units
Personal Care	64	₦148M	₦2.31M	58	₦141M	-1.2k units
Household	72	₦134M	₦1.86M	62	₦122M	-2.0k units
Pharmacy	38	₦126M	₦3.32M	46	₦152M	+900 units
Fresh Food	44	₦98M	₦2.23M	48	₦108M	+1.6k units

Net effect of the proposed plan: +₦39M monthly revenue, +0.6pt blended margin, 8 m² reallocated from Household into Pharmacy and Beverages.