Product Sales Velocity

Movement, margin risk, and slow sellers across all branches.

Products sold today

18,420

Top by revenue

Rice 10kg

₦1.99M

Fastest SKU

Peak Milk

428 units

Slow-mover risk

Search SKU, name, category…

GroceriesBeveragesPharmacy

SKU	Product	Category	Branch	Sold	Revenue	Velocity	Margin
SKU-10241	Peak Milk Powder 400g	Groceries	Wuse 2	428	₦1.7M	92	18%
SKU-20114	Milo Refill 800g	Beverages	Wuse 2	312	₦1.2M	84	22%
SKU-88120	Indomie Chicken 70g Pack	Groceries	Gwarinpa	386	₦964.0k	88	12%
SKU-77410	Paracetamol 500mg Blister	Pharmacy	Apo	312	₦468.0k	78	34%
SKU-55210	Dettol Antiseptic 250ml	Personal Care	Gwarinpa	244	₦732.0k	62	26%
SKU-30412	Bigi Cola 60cl	Beverages	Wuse 2	298	₦447.0k	74	14%
SKU-19800	Golden Penny Semovita 5kg	Groceries	Wuse 2	218	₦1.1M	68	16%
SKU-40128	Rice 10kg	Groceries	Gwarinpa	142	₦2.0M	58	10%
SKU-40255	Vegetable Oil 3L	Groceries	Wuse 2	118	₦826.0k	54	12%
SKU-77522	Vitamin C 1000mg	Pharmacy	Apo	168	₦336.0k	66	38%

Top products velocity

241114120410210412800128

Slow-sellers alert

Imported Cereal 500g

Gwarinpa · 42d no movement · 84 units

Herbal Tea Pack

Apo · 38d no movement · 62 units

Premium Chocolate Bar

Wuse 2 · 34d no movement · 118 units

SKU-10241

Peak Milk Powder 400g

Sold

428

Revenue

₦1.7M

Margin

18%

Best branch

Wuse 2

SKU-20114

Milo Refill 800g

Sold

312

Revenue

₦1.2M

Margin

22%

Best branch

Wuse 2

SKU-88120

Indomie Chicken 70g Pack

Sold

386

Revenue

₦964.0k

Margin

12%

Best branch

Gwarinpa

Active SKUs

4,182

A-class SKUs

61278% of revenue

Slow movers

348

Dead stock

Avg margin

24.6%+0.4pp

OOS impact

₦3.8M

Operational workspace — what is happening

Product performance register

Top movers today

SKU	Product	Units	Revenue	Margin	Class	Stock days
SKU-1042	Peak Milk 400g	1,240	₦6.2M	18%	AX	12
SKU-2201	Golden Penny Rice 10kg	486	₦9.7M	12%	AX	8
SKU-3310	Indomie Chicken	3,180	₦2.9M	22%	AY	21
SKU-4408	Milo Refill 500g	820	₦4.1M	26%	AX	14
SKU-5512	Dettol Soap	640	₦1.2M	31%	BY	34
SKU-6620	Bigi Cola 50cl	2,240	₦1.1M	28%	BX	18

Product movement alerts

Live feed

Stock-out riskToday
Golden Penny Rice 10kg · 8 days cover
Velocity spikeToday
Milo Refill +34% week on week
Margin erosionYesterday
Rice margin down 1.8pp on supplier price
Dead stock flaggedThis week
96 SKUs with no sale in 60 days
New listing performingThis week
Bakery range above forecast

Replenishment and range queue

6 in queue

Raise PO — rice 10kg

480 units · urgent

Open

Delist 24 dead SKUs

No sale in 90 days

Open

Re-price Dettol range

Margin opportunity

Open

Supplier review — beverages

Lead-time variance

Open

Promote slow movers

348 SKUs shortlisted

Open

Seasonal range build

Q4 planning

Open

Analytics workspace — why is it happening

Velocity vs margin trend

7 days

MonTueWedThuFriSatSun

ABC revenue contribution

A class78%

B class16%

C class6%

Stock aging distribution (SKUs)

0–15d16–30d31–60d61–90d90d+

Top movers by revenue (₦m)

Ranked

Golden Penny Rice 10kg

9.7

Peak Milk 400g

6.2

Milo Refill 500g

4.1

Indomie Chicken

2.9

Dettol Soap

1.2

Bigi Cola 50cl

1.1

Category sales heat map

Heat map

	08	10	12	14	16	18	20
Groceries	24	42	68	56	50	76	38
Beverages	18	34	52	44	40	62	30
Household	10	18	28	24	22	34	16
Pharmacy	8	16	24	22	20	28	14

Price elasticity — volume vs price index

Correlation

XYZ demand stability

Comparative

Class	SKUs	Variability	Forecast error
X — stable	1,840	Low	6%
Y — variable	1,620	Medium	14%
Z — erratic	722	High	31%

Management workspace — exceptions & approvals

Exception centre

3 open

Rice 10kg cover below 10 daysProcurement

Fastest-moving A-class SKU is at risk of stock-out before the next delivery.

96 dead-stock SKUsCategory Lead

₦14.2M of capital tied up in products with no sale in 60 days.

Rice margin erosionPricing

Supplier price increase not yet reflected in shelf pricing.

Pending approvals

Awaiting sign-off

Emergency PO — rice
480 units · ₦8.6M
Review
Delist 24 SKUs
Range rationalisation
Review
Price update — Dettol range
Margin recovery
Review

Manager action queue

Assigned

Action	Owner	Due	Priority
Raise the rice replenishment order	Procurement	Today	High
Approve the dead-stock clearance plan	Category Lead	This week	Medium
Reprice rice to restore margin	Pricing	Tomorrow	Medium
Run a slow-mover promotion	Marketing	Next week	Low

Escalations

Routed upward

Supplier lead-time varianceEscalated

Two suppliers repeatedly missing delivery windows.

SKU intervention queue

· Actions raised from velocity and margin

CriticalSKU-10241 · Peak Milk 400g

Velocity 148/day · 2.1 days cover · Gwarinpa

OpenSKU-30412 · Bigi Cola 60cl

Margin 6.2% against a 14% category average

OpenSKU-77120 · Air freshener 300ml

42 days cover at 3 units/day

CriticalSKU-99120 · Yoghurt 500ml

Return rate 7.4% · cold chain suspected

OpenSKU-51188 · Detergent 1kg

68% of units sold only on promotion