Retail_HQ/Loyalty & Promotions

Loyalty & Promotions

Tier health, promo lift, coupons, and repeat revenue.

Platinum tier
2,140
Active in last 30d
Gold tier
8,460
Active in last 30d
Silver tier
18,420
Active in last 30d
Bronze tier
13,160
Active in last 30d

Campaign cards

Active
Group
Weekend Peak Milk 10%
Uses
428
Basket lift
+11.2%
Apo Pharmacy
Diabetes Care Bundle
Uses
96
Basket lift
+18.4%
Wuse 2
Family Bulk Basket
Uses
214
Basket lift
+8.6%
Gwarinpa
Rainy-Day Umbrella BOGO
Uses
74
Basket lift
+22.1%
Apo
Pharmacy First-Timer 5%
Uses
132
Basket lift
+14.0%
All
Corporate Volume Rebate
Uses
12
Basket lift
—

Coupon redemptions

MILK10184 uses₦124,000
PHARM5132 uses₦48,000
FAMILY214 uses₦186,000
RAINY74 uses₦22,400

Repeat customer revenue

₦18.4M
57% of revenue today came from returning customers.
Returning 57%
New 43%
Members
12,480+4.6%
Capture rate
33%+2pp
Redemption rate
41%+3pp
Promo ROI
1.8x+0.2
Revenue uplift
₦11.2M+8%
Engagement
62%+4pp

Operational workspace — what is happening

Campaign performance register

Active campaigns
CampaignChannelReachRedemptionsUpliftROI
Weekend family bulkSMS8,2401,840₦4.2M2.4x
Beverage bundleIn-store12,4802,610₦3.1M1.8x
Pharmacy first-visitApp3,120620₦1.4M2.1x
Double points TuesdaySMS9,8401,220₦1.8M1.4x
Birthday rewardEmail1,240410₦0.7M1.9x

Loyalty activity feed

Live feed
  1. 184 promo redemptionsToday
    Highest single-day this month
  2. 28 tier upgradesToday
    Gold to Platinum
  3. Coupon breakage highThis week
    59% of coupons unredeemed
  4. App engagement risingThis week
    +9% weekly active members
  5. Points liability upThis month
    ₦18.4M outstanding

Campaign queue

6 in queue
Approve Q4 seasonal campaign
₦6.8M budget
Open
Retire double-points Tuesday
Lowest ROI at 1.4x
Open
Scale weekend family bulk
Best ROI at 2.4x
Open
Review points liability
₦18.4M
Open
Regional promo alignment
3 branches
Open
Tier benefit refresh
Platinum
Open

Analytics workspace — why is it happening

Redemptions vs uplift

7 periods
MonTueWedThuFriSatSun

Tier distribution

Bronze44%
Silver30%
Gold19%
Platinum7%

Redemptions by hour

08101214161820

Campaign ROI ranking

Ranked
#1
Weekend family bulk
24
#2
Pharmacy first-visit
21
#3
Birthday reward
19
#4
Beverage bundle
18
#5
Double points Tuesday
14

Engagement by tier and branch

Heat map
Wuse 2GwarinpaApo
Bronze
46
42
34
Silver
62
58
48
Gold
78
74
64
Platinum
92
88
76

Discount depth vs ROI

Correlation
5%10%15%20%25%Discount depth %ROI (index)

Tier migration

Comparative
MovementMembersValue impactTrend
Bronze → Silver184+₦2.1MRising
Silver → Gold96+₦3.4MRising
Gold → Platinum28+₦2.8MStable
Downgrades62-₦1.4MWatch

Management workspace — exceptions & approvals

Exception centre

3 open
Coupon breakage at 59%Marketing
Majority of issued coupons expire unredeemed, diluting campaign reach.
Points liability of ₦18.4MFinance
Outstanding liability up 12% quarter on quarter.
Double-points campaign under-performingTrading
1.4x ROI against a 1.8x portfolio average.

Pending approvals

Awaiting sign-off
  • Q4 seasonal campaign
    ₦6.8M budget
    Review
  • Retire Tuesday double points
    Low ROI
    Review
  • Points expiry policy
    18-month rule
    Review

Manager action queue

Assigned
ActionOwnerDuePriority
Scale the weekend family bulk campaignMarketingThis weekLow
Introduce a points expiry policyFinanceThis monthHigh
Reduce coupon breakage with remindersCRMNext weekMedium
Rebuild the Tuesday campaign mechanicTradingNext cycleMedium

Escalations

Routed upward
Loyalty liability growthEscalated
Requires finance provisioning review.

Promotion rule builder

· Draft PR-2026-041 · awaiting approval

Definition

Draft

Projected effect

Expected redemptions14,200
Basket uplift+₦1,860
Margin impact-1.4 pt
Campaign cost₦8.4M
Return on promotion3.1x