Basket / Cart Intelligence
What customers buy together, attach rates, and cross-sell opportunities.
Avg basket
₦33,300
Baskets started
1,548
Paid baskets
1,284
Abandonment
17%
Attach rate
38%
Basket combinations
Highest lift todayBread + Milk + Eggs
Avg basket
₦4.8k
Seen in 148 baskets today
Rice + Oil + Tomato Paste
Avg basket
₦12.4k
Seen in 92 baskets today
Paracetamol + Vitamin C
Avg basket
₦2.1k
Seen in 74 baskets today
Milo + Peak Milk
Avg basket
₦3.8k
Seen in 128 baskets today
Dettol + Handwash
Avg basket
₦2.6k
Seen in 66 baskets today
Indomie + Soft Drink
Avg basket
₦1.4k
Seen in 214 baskets today
Basket value distribution
<₦2k2–5k5–10k10–25k25–50k50–100k>100k
Cross-sell opportunities
Pair Peak Milk shoppers with Milo
Potential ₦1.2M / month · 62% overlap
Bundle Paracetamol + Vitamin C at Apo
Increase pharmacy basket by 18%
Weekend Indomie + Bigi Cola combo
Push at Wuse 2 checkout screens
Attach rate by category
- Groceries42%
- Beverages38%
- Pharmacy31%
- Household28%
- Personal Care24%
High-value baskets
- #RCP-88412 · Wuse 2₦218k
- #RCP-88410 · Gwarinpa₦164k
- #RCP-88405 · Wuse 2₦142k
- #RCP-88401 · Apo₦96k
Branch basket comparison
- Wuse 2₦38.2k avg
- Gwarinpa₦32.1k avg
- Apo Pharmacy₦21.8k avg
Abandoned baskets: 264 today · avg value ₦18,200
Basket trend
+4.8%13 weeks
Items / basket
6.8+0.3
Cross-sell rate
22%+1.4pp
Upsell rate
14%+0.6pp
Missed attach
₦4.2M
Promo influence
31%+3pp
Operational workspace — what is happening
Association matrix — top product pairs
Support / confidence / lift| Product A | Product B | Support | Confidence | Lift | Revenue |
|---|---|---|---|---|---|
| Peak Milk | Milo | 12.4% | 62% | 2.8 | ₦4.6M |
| Bread | Eggs | 10.1% | 58% | 2.4 | ₦3.1M |
| Rice 10kg | Groundnut Oil | 7.2% | 54% | 3.1 | ₦6.8M |
| Indomie | Bigi Cola | 16.8% | 48% | 1.9 | ₦2.2M |
| Paracetamol | Vitamin C | 5.4% | 41% | 2.6 | ₦1.4M |
| Dettol | Handwash | 4.8% | 38% | 2.2 | ₦1.1M |
Purchase journey signals
Live feed- Beverages attach risingToday+6pp when placed beside snacks
- Pharmacy bundle tractionTodayParacetamol + Vitamin C lift 2.6
- Missed attach detectedYesterdayRice sold without oil in 46% of baskets
- High-value baskets upThis weekBaskets above ₦100k +18%
- Weekend patternThis weekFamily baskets dominate Saturday
Merchandising opportunity queue
6 in queueCo-locate rice and oil
Projected +₦2.4M / month
Milo end-cap beside dairy
62% overlap
Pharmacy bundle signage
Apo counter
Weekend snack combo
Indomie + Bigi Cola
Checkout impulse reset
All branches
Basket-builder prompt
POS cross-sell screen
Analytics workspace — why is it happening
Average basket evolution
13 weeksMonTueWedThuFriSatSun
Basket segmentation
Top-up34%
Weekly shop28%
Family bulk18%
Impulse12%
Pharmacy8%
Basket value distribution
<2k2–5k5–10k10–25k25–50k50–100k>100k
Upsell opportunity value (₦k / month)
Ranked#1
Rice → Oil
2,400
#2
Dairy → Milo
1,200
#3
Snacks → Drinks
860
#4
Pharmacy bundle
640
#5
Cleaning duo
420
Time-of-day basket heat map
Heat map| 08 | 10 | 12 | 14 | 16 | 18 | 20 | |
|---|---|---|---|---|---|---|---|
| Top-up | 38 | 44 | 36 | 30 | 34 | 52 | 40 |
| Weekly | 12 | 26 | 42 | 38 | 40 | 58 | 30 |
| Family | 6 | 14 | 32 | 28 | 30 | 46 | 20 |
| Impulse | 22 | 30 | 38 | 34 | 32 | 48 | 26 |
Attach rate vs basket value
CorrelationCategory relationship strength
Comparative| Category A | Category B | Lift | Trend |
|---|---|---|---|
| Groceries | Beverages | 2.4 | Rising |
| Fresh | Bakery | 3.0 | Stable |
| Pharmacy | Personal care | 1.8 | Rising |
| Household | Personal care | 1.5 | Falling |
Management workspace — exceptions & approvals
Exception centre
3 openRice baskets missing oil attachMerchandising
46% of rice baskets lack the highest-lift companion product.
Impulse zone under-performingStore Ops
Checkout impulse attach fell 3pp after the last reset.
Household affinity weakeningCategory Lead
Household to personal-care lift down from 1.9 to 1.5.
Pending approvals
Awaiting sign-off- ReviewAdjacency change: rice and oilAll branches
- ReviewPharmacy bundle pricingApo · 5% bundle discount
- ReviewCheckout impulse resetMerchandising budget
Manager action queue
Assigned| Action | Owner | Due | Priority |
|---|---|---|---|
| Implement rice and oil adjacency | Merchandising | This week | High |
| Refresh checkout impulse range | Store Ops | This week | Medium |
| Launch pharmacy bundle at Apo | Category Lead | Next week | Medium |
| Add cross-sell prompts at POS | IT | Next sprint | Low |
Escalations
Routed upwardHousehold category affinity declineEscalated
Sustained fall requires assortment review.
Cross-sell experiment studio
· Simulated combination upliftPeak Milk + Milo
Current attach31%
Potential attach46%
Revenue uplift₦2.8M/mo
Target branchGwarinpa
PlacementEnd-cap aisle 2
POS promptYes
Indomie + Soft Drink
Current attach24%
Potential attach38%
Revenue uplift₦1.9M/mo
Target branchWuse 2
PlacementCheckout gondola
POS promptYes
Bread + Milk + Eggs
Current attach18%
Potential attach29%
Revenue uplift₦1.4M/mo
Target branchAll branches
PlacementFresh food bundle
POS promptNo
Paracetamol + Vitamin C
Current attach12%
Potential attach22%
Revenue uplift₦640k/mo
Target branchApo
PlacementPharmacy counter
POS promptYes
Dettol + Handwash
Current attach27%
Potential attach35%
Revenue uplift₦780k/mo
Target branchWuse 2
PlacementPersonal care aisle
POS promptNo
Rice 5kg + Vegetable Oil
Current attach41%
Potential attach52%
Revenue uplift₦3.1M/mo
Target branchGwarinpa
PlacementBulk pallet
POS promptYes