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/Basket Intelligence

Basket / Cart Intelligence

What customers buy together, attach rates, and cross-sell opportunities.

Avg basket
₦33,300
Baskets started
1,548
Paid baskets
1,284
Abandonment
17%
Attach rate
38%

Basket combinations

Highest lift today
Bread + Milk + Eggs
Avg basket
₦4.8k
+22%
Seen in 148 baskets today
Rice + Oil + Tomato Paste
Avg basket
₦12.4k
+31%
Seen in 92 baskets today
Paracetamol + Vitamin C
Avg basket
₦2.1k
+18%
Seen in 74 baskets today
Milo + Peak Milk
Avg basket
₦3.8k
+27%
Seen in 128 baskets today
Dettol + Handwash
Avg basket
₦2.6k
+15%
Seen in 66 baskets today
Indomie + Soft Drink
Avg basket
₦1.4k
+12%
Seen in 214 baskets today

Basket value distribution

<₦2k2–5k5–10k10–25k25–50k50–100k>100k

Cross-sell opportunities

Pair Peak Milk shoppers with Milo
Potential ₦1.2M / month · 62% overlap
Bundle Paracetamol + Vitamin C at Apo
Increase pharmacy basket by 18%
Weekend Indomie + Bigi Cola combo
Push at Wuse 2 checkout screens

Attach rate by category

  • Groceries42%
  • Beverages38%
  • Pharmacy31%
  • Household28%
  • Personal Care24%

High-value baskets

  • #RCP-88412 · Wuse 2₦218k
  • #RCP-88410 · Gwarinpa₦164k
  • #RCP-88405 · Wuse 2₦142k
  • #RCP-88401 · Apo₦96k

Branch basket comparison

  • Wuse 2₦38.2k avg
  • Gwarinpa₦32.1k avg
  • Apo Pharmacy₦21.8k avg
Abandoned baskets: 264 today · avg value ₦18,200